About Us

Our Story

La Catrina flows from 3,000 year old traditions. The Day of the Dead celebration reflects memories and reminds us all to embrace life now. As the flavors and sensations of La Catrina engulf you, let your past and future emerge to toast this moment. Celebrate life’s spirit!

Dia de Los Muertos scene with skeletons dancing in traditional attire among a field of marigolds

Our Mission

La Catrina is a lifestyle brand that represents the best that California has to offer, crafted with over 100 years of family tradition.  Grapes are grown on family owned vineyards. Each wine varietal are produced by our winemaker, Andrea Zermeno and are available in six great varietals:  Cabernet Sauvignon, Chardonnay, Moscato, Pinot Grigio, Red Blend and Sangria.

Four La Catrina Ready to Drink Cocktails in a can on ice

El Team

The Vineyard Director

Saul Arriola

La Catrina’s vineyard director, Saul Arriola, loves harvesting the land where he was raised. Saul’s family immigrated from Mexico to the San Joaquin Valley where they have long worked in agriculture. This is where he learned the intricacies of the land and dedication it takes to be successful. With a watchful eye and innovative techniques, Saul creates the framework for the best growing conditions and allows Mother Nature to do the rest for optimal fruit. His commitment to organic farming makes certain these vineyards will pass on to generations to come and the tradition of La Catrina to endure.

The talented La Catrina winemaker Andrea Zermeno holding a bottle of La Catrina wineSwirling leaf pattern in yellow
Winemaker Andrea Zermeno holding a bottle of La Catrina wineSwirling leaf pattern in yellow

The Winemaker

Andrea Zermeno

Born in Manteca, CA and raised in the nearby town of Stevinson, La Catrina’s winemaker, Andrea Zermeno, has an unwavering appreciation of the grapes she loves to craft. Andrea’s parents immigrated from Jalisco, Mexico when they were 16 years old, and her father began his 15-year career in the vineyards. His work gave Andrea her first introduction to the world of wine, and from then on, she was hooked. Now she takes pride in teaching her family the winemaking process, representing her Latino community, and making the flavorful wines of La Catrina.

The Mixologist


Working in the wine & spirit industry since the 1970’s, Bob Stashak is an expert mixologist. Inspired by the vibrant and diverse gastronomy of Mexico and its historic tequila culture, Bob pays tribute to the region’s classic cocktails. By sourcing agave from Jalisco, Mexico, known for being the birthplace of mariachi and tequila, he has created a Margarita, Strawberry Margarita, and Paloma; and to celebrate the diversity of Latin culture, he brings the tropics of Cuba to his take on the refreshing Mojito. Ready to drink? So is La Catrina.  

La Catrina Mixologist Bob Stashak with a smileSwirling leaf pattern in yellow